Althen Country Prime

How do you capture the essence of great tasting beef?


The best-tasting beef our land has to offer. Range-fed and naturally matured with no hormones, growth additives or unnecessary antibiotics, Althen Country Prime felt a responsibility to deliver a quality, healthful and sustainable source of protein for consumers who care about the quality of their food, how it is raised and where it comes from. Known for its buttery flavour, velvety texture and succulent juiciness, Althen Country Prime needed a brand to help sell their cross-breed of Wagyu and Red Angus cattle from farm to plate.


A simple mixture of rustic charm and stunning photography, featuring free-roaming cows against a spectacular natural setting, capturing the essence of what Althen Country Prime stands for – Your beef, naturally!